Putting the custom back in CRM

Interessant artikel dat ik jullie niet wilde onthouden. Ik heb het gelezen op DM News.com en de boodschap is vrij helder:

Many companies have countless names in their database, but are they are the "right" names to achieve success? It's not a news flash to say that a marketing program's success starts with the quality of the list. If the list is filled with bad data, and it often is, obtaining success is very difficult, if not impossible. What is news is that several big companies are fine-tuning the traditionally "ugly" business of list buying, using a hybrid approach of Web research and teleservices to create databases that set marketing on the right path. This new approach asks clients to start with a blank slate and answer three simple questions: Who is your ideal target consumer? What company size do you want to reach? What top three titles would your message/product be most relevant to?